This is a solid tactic for new massage business marketers to use in their sales funnel – but again, use your best judgment. There is no “rulebook” that says you have to follow the traditional route in placing your offerings throughout your sales funnel. Starting with a high end massage product is actually a good tactic – in some cases.
A more effective way to decide what to offer consists of evaluating what your specific niche market will bear – and what you want to “say” about yourself to your market (I.E. how you want them to perceive you.)
In other words, you don’t have to walk around for a prescribed number of months shouting “I’m a newbie”. If you have the chops – if you have the expertise your market needs (even if that’s just being a few steps ahead of the people who you want as your subscribers) – go ahead! Position yourself as that expert.
And if there’s a big enough demand for your product, you may find it surprisingly easy to command a higher price. (Just keep in mind the actual budget of your target group.) In general, however, low priced initial offerings are a tried-and-true way to go.
The best way to create your first low priced offer? Present it as an exclusive, limited-time Special Offer in an appropriate niche forum – there’s usually a “Special Offers” section for members. (Just make sure you observe any rules before posting your offer, and make sure you’ve actually contributed helpful posts to that community, first.)
A forum Special Offer is a valuable tactic for two reasons:
1. It gives you feedback – and hopefully testimonials – from your ideal target group, so you can tweak anything that needs to be tweaked, or correct any mistakes people have pointed out.
2. It provides you with that highly-prized “word of mouth” – and potential affiliates or JV (joint venture) partners.
When you release your Special Offer to the world at its “regular” price, you can be sure that the small adjustments you’ve made, the affiliates you’ve picked up and the word of mouth “buzz” you’ve started will give it that extra boost.
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