Be specific in your advertising

One of the worst things you can do when marketing your massage business is to throw advertising in the air and hope it will stick. Nothing gets accomplished that way.

For example, if you plan to advertise on a specific website or in a trade publication, make sure your advertising speaks directly to the target audience of that particularly publication. Never use the same generic ad across the board and expect stellar results.

Massage tools and resources spotlight: BodyworkBiz provides massage business resources for massage therapists and bodyworkers. Sign up for the free Massage Marketing Tips newsletter at

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